Scandinavian Tobacco Group
print / digital
This was a two-step challenge because STG had two different needs for its portfolio: strengthen the premium positioning amongst resellers; provide intuitive and modern communication tools that sales representatives are proud to present and that show the company’s personality.
A two-stepped challenge demanded a two-stepped solution. For resellers, we’ve developed a premium piece, that communicated every product in an intuitive and yet premium way. For the sales team, we’ve developed a digital portfolio, that can be used both in tablets and smartphones.