Sociedade Portuguesa de Cardiologia
branding / activation
The <i>Sociedade Portuguesa de Cardiologia</i> is one of Portugal’s most relevant and active scientific societies. In order to celebrate and promote its 70<sup>th</sup> birthday we were challenged to create a commemorative logo and a consequent communication strategy.
The commemorative logo is an add-on to the previous logo. By adding only, the reference to the “70 years”, we’ve assured the element’s integrity and resistance. The new logo featured in a print advertising as well as all other stationary pieces. This campaign peaked at the 2019 CPC (Portuguese Cardiology Congress), with the reveal of the movie “A viagem”.