Memory album

AstraZeneca

advertising / healthcare

Raise awareness of lung cancer among the general population so that, by recognizing the signs and symptoms, people can seek medical advice earlier—leading to faster diagnosis and more effective treatment outcomes.

Some things go on vacation but our creativity is not one of them. For the fifth consecutive summer, this awareness campaign traveled across Portugal with a refreshed key visual featured on over 140 billboards, generating more than 90 media articles and reaching an estimated audience of 6 million people. During the summer, people have more time to take care of themselves, making it the perfect moment to encourage healthier habits and inspire everyone to add fresh ingredients to the recipe for a better lifestyle.