What we do

Campanha do pulmão
Client

AstraZeneca

Categories

activation / digital / print

Challenge

Raise awareness levels on lung cancer among the general population, so that by knowing what signs and symptoms people should pay attention to, doctors can provide earlier diagnosis and treatments with better outcomes for patients.

Solution

We came up with a campaign that leveraged on the fact that during vacation time people have more time to take care of themselves. With the headline “Lung cancer doesn’t take vacation” supporting a fun and disruptive image, the campaign was a major success.

Campanha do pulmão
Campanha do pulmão
Campanha do pulmão
Campanha do pulmão
Campanha do pulmão
All
Branding
Activation
Print
Digital

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