Memory album

Franck Muller

advertising

Create a premium brand activation within Sporting’s exclusive corporate area while promoting Franck Muller as the club’s Official Timekeeper. The challenge was to connect the brand’s elegance with the emotional depth and heritage of football.

We developed a curated exhibition that transformed the corporate area into a visual celebration of time and football. Under the concept “90 minutes that span generations,” the activation highlighted the timeless nature of Franck Muller watches by bringing together past and present Sporting legends in an exclusive experience.