What we do

Sporting x Scalpers

Client

Sporting

Categories

activation / digital

Challenge

Conceive a campaign announcing Scalpers as Sporting's new Official Outfit Partner.

Solution

To kick off this partnership, we created the short film 'Muito mais que amor à camisola,' which celebrated the passion of football fans and defied audience expectations by paying homage to the club's most cherished backstage figure. This bold and original campaign represents Sporting's legacy and values, while also positioning Scalpers as an authentic, irreverent brand. A perfect win-win!