Memory album

Imperial Tobacco

events

To create a promotional event along with a commercial campaign, igniting the competitive spirit of the company’s most important clients.

The first step was to imagine what these clients would like to compete for, what would get their blood pumping. The answer was a supercar (specifically, a Caterham Super Seven). To kick-start the campaign, we took participants to the Estoril Racetrack letting them taste the adrenaline of this supercar in a fun, disruptive event. To win this prize, a participant had to be the client with the highest percentage variation in purchases. And the app was key to fueling the competition, allowing every participant to check their position on the overall ranking.