Memory album

AstraZeneca

advertising / healthcare

Raise awareness levels on lung cancer among the general population, so that by knowing what signs and symptoms people should pay attention to, doctors can provide earlier diagnosis and treatments with better outcomes for patients.

We came up with a campaign that leveraged on the fact that during vacation time people have more time to take care of themselves. With the headline “Lung cancer doesn’t take vacation” supporting a fun and disruptive image, the campaign was a major success.